Many people get online to search for information about LOCAL products and services every single day. This presents a major opportunity for ANY local business owner to put themselves right in front of those who are looking for what they have to offer.
What is Search Engine Marketing
As a fellow small business owner, I understand that your business is your livelihood. So you must be constantly searching for new ways to improve and take your business to the next level.
If you are a “local” business, this can pose a challenge as reaching out to new local customers can be intimidating… but not impossible!
We all know that the Internet is a powerful marketing tool for major corporations and online personal businesses.
However, it is important to note that internet marketing for a small local-based business is just as lucrative as any other form of marketing; perhaps it can even increase your business more than you would think.
Businesses that rely on traditional advertising methods such as newspapers, the Yellow pages, and TV ads are seeing some major challenges today. These forms of advertising are just not as effective as they used to be.
This is due to one fact: People go to the internet first when looking for products and services – that includes LOCAL products and services.
Taking your business online may seem like a daunting challenge, but it’s a challenge that you cannot afford to ignore. Understanding how to market your local business online is extremely important, and can help you keep your losses to a minimum while maximizing your revenue potential.
Perhaps one of the most powerful and effective ways to boost your business is by having a website that is capable of generating new viewers and converting them into paying customers.
Why Your Business Needs Search Engine Optimization
The best and most inexpensive way to do this is through the utilization of quality Search Engine Optimization (SEO). Once you do this, beware:
Your business will probably gain more attention than ever before.
Your Business Website and Your Brand
Ranking sites at the top of the search results in Google is a two-step process. The first part is to have an optimally structured website with all the bells and whistles that Google looks for (referred to as onsite Search Engine Optimization [SEO]). The second part is the actual link-building (referred to as offsite SEO).
These two steps go hand-in-hand and you need to execute both steps flawlessly to get the best and fastest results possible. Also, by executing these steps as perfectly as possible you set yourself up for long-term success by minimizing the chances of getting your sites hit by Google updates. It’s very easy to get top rankings with shady/spammy SEO and then it’s just a matter of time before your sites get hit with penalties and disappear from the rankings (which is not something you want to have happen).
What Is SEO and How Does it Work?
Getting started online is one of the hardest things most local business owners ever have to go through. SEO and website design and social media… all of this seems like a foreign language to them.
But in today’s high-tech world, businesses must keep up and conform to the demands of their customers and potential customers. People go straight to the internet to find what they need these days, so if your business does not have a strong presence there, you are missing out on some serious profits.
You may likeley be thinking, “Well, I already have a website.”
Having a beautiful website is not enough. Why? If your website is lost in the jungle where no one can see it, it’s simply a waste of time, money, and effort.
Your website needs traffic. And the most effective ways to get that traffic is through SEO.
Whether you decide to perform SEO yourself or hire someone to help you out, you will play a huge role in the outcome. While you can hire someone to create and design a website for you, only you can tailor the content to your business and the demands of your prospects and customers.
Find out how we can help you grow your revenue by optimizing your website and online presence to drive more visitors to your products and services. Fill out our SEO Discovery form for a free marketing evaluation today!